Editorial board

Editor-in-Chief
Professor Levent Altinay - Oxford Brookes University, UK

The Journal Strategy Editors

Professor Dr. M. Joseph Sirgy - Virginia Polytechnic Institute & State University, USA
Professor Dr. Muzaffer Uysal - University of Massachusetts Amherst, USA
Professor Dr. Gary Akehurst - Aberystwyth University, UK and Winchester University, UK
Professor Dr. Carlos Flavian - University of Zaragoza, Spain
Professor Giampaolo Viglia - University of Portsmouth, UK

Regional Editors

America

Professor Dr. Ulrike Gretzel - University of Southern California, USA
Professor Dr. Linda Alkire (née Nasr) - Texas State University, USA
Professor Sertan Kabadayi - Gabelli School of Business, Fordham University
Professor Dr. Mark Rosenbaum - Northern Illinois University, USA
Professor Kevin Kam Fung So - Spears School of Business, School of Hospitality and Tourism Management

Europe

Professor Dr. Mark Saunders - University of Birmingham, UK
Professor Dr. Babak Taheri - Nottingham Trent University, UK

Middle East and Africa

Professor Cem Tanova - Eastern Mediterranean University

Asia Pacific

Professor Dr. Cathy Hsu - Hong Kong Polytechnic University, China
Professor S. Mostafa Rasoolimanesh - Edith Cowan University, Australia
Professor Dr. Youjae Yi - Seoul National University, Republic of Korea

Australia/New Zealand

Professor Dr. Aron O'Cass - Macquarie University, Australia
Professor Jörg Finsterwalder - University of Canterbury, New Zealand
Professor Catherine Prentice - Griffith University, Australia

Methodology Editors
Dr. Jalayer (Jolly) Khalilzadeh - East Carolina U niversity, USA
Mehmet Ali Koseoglu - Metropolitan State University, USA
Dr. Melih Madanoglu - Florida Atlantic University, USA
Dr. Kyle Woosnam - University of Georgia, USA

Chinese Language Editor

Dr. Xuan Lorna Wang - University of Surrey, UK

Associate Editor Cutting Edge Doctoral Research Stream

Professor Dr. Babak Taheri - Nottingham Trent University, UK

Associate Editor - Literature Review

Professor Satish Kumar - Indian Institute of Management Nagpur, India

Social Media Editor
Dr. Rodrigo Perez Vega - Henley Business School, University of Reading, UK

Editorial Board
A. Mohammed Abubakar
Antalya Bilim University
Faizan Ali
University of South Florida Sarasota-Manatee, USA
Zaid Alrawadieh
- Oxford Brookes University, UK
Helena Alves
University of Beira Interior, Portugal
Nisreen Ameen
Royal Holloway University of London
Huseyin Arasli
University of Stavanger
Hasan Evrim Arici
- Faculty of Tourism, Kastamonu University, Turkey
Christy Ashley
East Carolina University, USA
John Ashton
B angorUniversity, UK
Marina Astakhova
University of Texas at Tyler, USA
Billy Bai
- University of Nevada at Las Vegas, USA
Ali Bavik
- Macau Institute for Tourism Studies, Macau
Daniel Belanche
- University of Zaragoza
Len Berry
- Texas A&M University, USA
Enrique Bigne
- University of Valencia, Spain
Carolyn Bonifield
- University of Vermont, USA
Liliana Bove
- University of Melbourne, Australia
Jana Bowden
- Macquarie Business School
Eileen Bridges
- Kent State University , USA
Elten Briggs
- University of Texas - Arlington, USA
Mark Anthony Camilleri
- University of Malta, Malta
Colin Campbell
- Kent State University, USA
Ana Isabel Canhoto
- University of Sussex Business School, UK
Les Carlson
- University of Nebraska, USA
Luis V. Casaló - University of Zaragoza, Spain
Gurel Cetin - Istanbul University, Turkiye
Tom Chen
- Newcastle University, Australia
Cihan Cobanoglu - University of South Florida Sarasota-Manatee, USA
Mahlagha Darvishmotevali - The Hong Kong Polytechnic  University, China
Glauco De Vita - Coventry University, UK
Giacomo Del Chiappa - University of Sassari, Italy
Mike Dorsch - Clemson University, USA
Kevin Dow - University of Nottingham - Ningbo, China
Bo Edvardsson - Karlstads Universitet, Sweden
Daisy Fan  - Bournemouth University Business School, UK
Dr Anna Farmaki - Cyprus University of Technology, Cyprus 
Jillian Farquhar - London Metropolitan University, UK
Ray Fisk
- Texas State University, USA
Renée Florsheim
- Loyola Marymount University, USA
Kendra Fowler
- Youngstown State University, USA
Martin Gannon
- The University of Edinburgh, UK
Ronald Goldsmith
- Florida State University, USA
Taeshik Gong
- College of Business and Economics, Hanyang University ERICA
Lydia González-Serrano - Rey Juan Carlos University, Spain
Dwayne D. Gremler - Bowling Green State University, USA
Christian Gronroos
- Hanken School of Economics, Finland
Stephan Grzeskowiak
- Neoma Business School, France
Evert Gummesson
- Stockholm University, Sweden
Mert Gürlek 
- Burdur Mehmet Akif Ersoy University, Türkiye
Dogan Gursoy
- Washington State University, USA
Denis Harrington
- Waterford Institute of Technology, Ireland
Sally Rao Hill
- The University of Adelaide, Australia
Charles Hofacker
- Florida State University, USA
Mary Hogue
- Kent State University, USA
Stanislav Ivanov
- Varna University of Management, Bulgaria
Jan Owen Jansson
- Linköping University, Sweden
Rama Jayanti
- Cleveland State University, USA
Zhaoquan Jian
- South China University of Technology, China
Timothy Jung
- Manchester Metropolitan University, UK
Kurtulus Karamustafa - Erciyes University, Turkey
Osman M. Karatepe
- Eastern Mediterranean University, Turkey
Joanna Karmowska
- Oxford Brookes University, UK
Hyelin (Lina) Kim
- William F. Harrah College of Hospitality, University of Nevada
Soo Wook Kim
- Seoul National University, Korea
Metin Kozak
- Dokuz Eylül University, Turkey
Werner H. Kunz
- University of Massachusetts Boston, USA
Henry Kwong
- Yin Fock - Hong Kong Baptist University, Hong Kong
Rob Law
- University of Macau, China
Gang Li
- University of Surrey, UK
Bart Larivière
- Ghent University, Belgium
Stephen W. Litvin
- Charlston College, USA
Sandra Loureiro
- ISCTE-IUL, Lisbon, Portugal
Emily (Jintao) Ma
- University of Surrey, UK
Jan Mattsson
- Roskilde University, Denmark
Satish Mehra
- University of Memphis, USA
Larry Menor
- University of Western Ontario, Canada
Felicia Morgan
- University of West Florida, USA
Trevor Morrow
- Liverpool John Moores University Business School, UK
Luiz Moutinho
- University of Glasgow, UK
Fevzi Okumus
- Rossen College, USA
Carlos Orús
- University of Zaragoza
Michael J. Page
- Bentley University, USA
Andreas Papatheodorou
- University of Aegean, Greece
Charles Pettijohn
- Drury University, USA
Jean Philippe
- University of Paul Cezanne, France
Sarah Quinton
- Oxford Brookes University, UK
Roya Rahimi - University of Wolverhampton, UK
Chatura Ranaweera - Wilfrid Laurier University, Canada
Raouf Ahmad Rather
- Jammu & Kashmir (J&K), India
Harold Richins
- Thompson Rivers University, Canada
Julie Robson
- Bournemouth University, UK
Luis Rubalcaba
- University of Alcalá, Spain
Mary Schramm
- Quinnipiac University, USA
Noel Scott
- Griffith University, Australia
Tali Seger-Guttmann
- Ruppin Academic Center, Israel
Maura Sheehan
- Edinburgh Napier University, UK
Marianna Sigala
- University of South Australia
Wayne Smith
- Charleston College, USA
Haiyan Song
- The Hong Kong Polytechnic University, China
Leigh Sparks
- Stirling University, UK
Kayhan Tajeddini
- Sheffield Hallam University (UK) Sheffield Business School, UK and Tokyo International University, Tokyo, Japan
Cem Tanova
- Eastern Mediterranean University, Cyprus
Rodoula Tsiotsou - University of Macedonia, Greece
Sanaz Vatankhah - University of Bedfordshire, UK
Giampaolo Viglia - University of Portsmouth, UK
Stephen W. Wang
- National Taiwan Ocean University, Taiwan
Adrian Wilkinson
- Griffith University, Australia
Colin C Williams
- University of Sheffield, UK
Jochen Wirtz
- National University of Singapore, Singapore
Chi Kin Yim - Hong Kong University, Hong Kong
Tingting Zhang - University of Central Florida, USA