https://orcid.org/0000-0002-8209-2935
![Sample our Built Environment journals, sign in here to start your access, Latest two full volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/5926/TOC-Subject-Sample-2021-Built-Environment.jpg"})
ABSTRACT
Adventure tourism has become a prominent segment within the tourism industry, fuelled by the increasing popularity of packaged adventure holidays. Despite the rise of package adventure tourism, there remains a gap in understanding what motivates tourists to choose a package adventure holiday. This study focused on package tourists visiting wildlife national park for diverse adventure activities. Using the scale development approach, the study began with the generation of initial items through literature review and written interview of 40 participants. Subsequently item refinement was achieved through exploratory factor analysis of data from 244 package tourist, followed by scale validation using confirmatory factor analysis on the remaining item with data from 341 package tourist. As a result, nine dimensions of package adventure tourist motivations were developed. These motivational dimensions include predetermined price, social interaction, safety, novelty, convenience, escape, culture, natural attractions, and excitement. This multidimensional scale will help comprehend the motivation of package adventure tourists and illuminate the nature of their preferences and choices.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Additional information
Notes on contributors
Rupam Deb
Rupam Deb is a Doctoral Scholar at Department of Management Studies (DoMS), National Institute of Technology Silchar, India. His research interest includes tourism management, consumer behaviour, niche tourism marketing, service marketing and management.
Rama Koteswara Rao Kondasani
Rama Koteswara Rao Kondasani is a marketing professional and working as an Assistant Professor in the Department of Management Studies (DoMS), National Institute of Technology Silchar, India. His areas of interests are customer satisfaction, loyalty, behavioural intention, service quality, value and marketing analytics. His research appears in journals of international repute. Currently his research focus is on healthcare analytics, tourism service quality and marketing analytics.
Anirban Das
Anirban Das is a Doctoral Scholar at Department of Management Studies (DoMS), National Institute of Technology Silchar. His research interest includes tourism marketing, tourism service quality, service marketing and management and customer experience.