Sports as placemaking: critical reflections on a community-engaged campaign

ABSTRACT

Community-engaged scholarship has largely neglected the potential of sports to construct progressive forms of community and mobilize disparate interests. In this article, we critically reflect on how sports were used for placemaking purposes in the Friendship and Hope Campaign, an annual event that is driven by residents of Thembelihle, a low-income community in South Africa. The Campaign is a participatory and community-based intervention that seeks to strengthen community relations and mobilize resources to build peaceful, nonracial, and nonsexist communities. Although the Campaign hosted several sports tournaments and cultural events, its attempt to strengthen community cohesion for the purposes of making democratically-led change renders it a political approach to placemaking. Yet, as with all community-engaged work, this was far from a simplistic process. The Campaign’s deployment of sports as a placemaking practice was complicated by a multitude of political interests that oftentimes contradicted the community-oriented values and aims of the Campaign. We reflect on how patronage politics can assist us in understanding such internal contestations and conflicting interests, and how community campaigns can work to move through and hold complexity in a democratic fashion, rather than attempt to settle such complexity altogether

KEYWORDS:

• Community-engagement
• campaign
• community-building
• political patronage
• South Africa
• placemaking

Acknowledgments

The author thanks the University of South Africa Institute for Social and Health Sciences and the South African Medical Research Council-University of South Africa Masculinity and Health Research Unit for their institutional support.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Compliance with ethical standards

The author of this manuscript has complied with APA ethical principles in their treatment of individuals participating in the research, program, or policy described in the manuscript. The research has been approved by the University of South Africa’s Institute for Social and Health Sciences. The study received no funding. The authors declare that they have no conflict of interest.