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Research Article

Feng Shui and superstition in Hong Kong’s residential housing market

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Pages 217-229 | Received 26 Mar 2022, Accepted 02 Aug 2022, Published online: 11 Aug 2022
 

ABSTRACT

Many studies are undertaken in Hong Kong or elsewhere to explore the impact of Feng Shui on house values. However, most of them seemingly mix it up with numerical superstition and seldom consider genuine Feng Shui factors except water view. Others simply treat those elements as environmental attributes and miss the most essential ingredient underlying Feng Shui’s Form School approach – orientation of dwellings. Moreover, under Compass School approach, there are entirely different meaning of the digits 1 to 9. Using a local private residential estate, we collect 622 sales transactions over 2018Q1 – 2021Q3 for analysis. We encompass diverse Feng Shui variables in a log-linear hedonic model and assess their price impacts. We find that southwest is the best facing direction of houses under Period 8. Whereas sea view can fetch a price premium of 2.46%, a great discount of 6.45% has to be offered for a residence facing Sha Qi. As Sha Qi diminishes with higher floors, homebuyers are willing to pay extra 0.1% for each upper floor. Hong Kong residents appear not numerological superstitious, but they do favor certain environmental attributes in accord with Feng Shui.

Acknowledgments

The author reports there are no competing interests to declare.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Notes

1. In the Southern Hemisphere, the north and south directions of the Feng Shui model should be reversed, but that the east and west directions remain the same (Mak & So, Citation2015, p. 85).

2. We do not test the luckiness of the 7th floor under (2) because of insufficient samples.

3. Based on the floor plans, we verify that none of the units faces any lift door within the building blocks.

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