Marketing Education Review is a great resource for instructors to find innovative, evidence-based tools and techniques to improve classroom instruction and the student learning experience. Its focus is to promote innovative approaches to curriculum design, student learning and faculty development through pedagogical research that advances our understanding of marketing education.
Papers must provide empirical outcomes demonstrating effectiveness or theoretical contribution. Potential contributors are encouraged to consider quasi-experimental or stronger designs when possible, in keeping with best practices in assessment. Student opinion surveys alone are insufficient evidence of effectiveness.
Marketing Education Review is also a place where theories can be developed and explored. For example, sales management models of motivation could be applied to understand how incentives can drive student learning outcomes and whether retention of learning occurs.
Historically, Marketing Education Review has served the US research community, and is now moving towards internationalization, through continuing work to diversify authorship and editorial board representation. Published articles showcase effective programmatic, course, and classroom strategies that can be adopted by marketing faculty.
Marketing Education Review is the only journal to offer an annual special issue on teaching innovations. The special issue highlights contemporary approaches to classroom instruction in a way that is easy to translate into many learning environments.
Peer Review Policy:All submitted manuscripts are subject to initial appraisal by the Editor, and, if found suitable for further consideration, to peer review by at least three independent, anonymous expert referees.
Publication office:
Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.
Authors can choose to publish gold open access in this journal.
Read the Instructions for Authors for information on how to submit your article. Authors are also advised to view MER's Guidance on Ethics Statements if the paper reports on research with human participants (including survey methodology).
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