Journal of Marketing Theory and Practice, Volume 32, Issue 1 (2024)

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Journal of Marketing Theory and Practice, Volume 32, Issue 1 (2024)

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Research Article

Article
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective
Ove Oklevik, Herbjørn Nysveen & Per E. Pedersen
Pages: 1-24
Published online: 03 Oct 2022
AbstractforExploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective | Full Text | References | PDF (937.9 KB) | EPUB
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Open Access
Article
Segmenting customer adoption of new consumer packaged goods using latent growth curve modeling
Arthur W. Allaway, Heath McCullough, Kyoungmi (Kate) Kim & Gregory McAmis
Pages: 25-42
Published online: 13 Sep 2022
AbstractforSegmenting customer adoption of new consumer packaged goods using latent growth curve modeling | Full Text | References | PDF (1.5 MB) | EPUB
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Article
The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing
Susan Myers, Sandipan Sen, Holly Syrdal & Parker Woodroof
Pages: 43-60
Published online: 22 Jul 2022
AbstractforThe impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing | Full Text | References | PDF (513.7 KB) | EPUB
  • 3151 Views
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Article
Examining the effects of Facebook’s personalized advertisements on brand love
Trang P. Tran, Tiffany M. Blanchflower & Chien-Wei (Wilson) Lin
Pages: 61-80
Published online: 12 Sep 2022
AbstractforExamining the effects of Facebook’s personalized advertisements on brand love | Full Text | References | PDF (1.8 MB) | EPUB
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Note

Note
How engaged are your employees?: enhancing engagement through autonomy and skill discretion in today’s changing environment
Diane R. Edmondson & Lucy M. Matthews
Pages: 81-93
Published online: 19 Sep 2022
AbstractforHow engaged are your employees?: enhancing engagement through autonomy and skill discretion in today’s changing environment | Full Text | References | PDF (466.5 KB) | EPUB
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Research Article

Article
Shoppers’ susceptibility to information overload: scale development and validation
Gary L. Hunter, Steven A. Taylor & Pia Hildegard Kallen
Pages: 94-113
Published online: 15 Sep 2022
AbstractforShoppers’ susceptibility to information overload: scale development and validation | Full Text | References | PDF (1,018.8 KB) | EPUB | Supplemental
  • 365 Views
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Article
Artificial intelligence marketing (AIM): connecting-the-dots using bibliometrics
Shaista Anayat & Gowhar Rasool
Pages: 114-135
Published online: 24 Aug 2022
AbstractforArtificial intelligence marketing (AIM): connecting-the-dots using bibliometrics | Full Text | References | PDF (6.7 MB) | EPUB
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