Journal of Media Economics, Volume 35, Issue 3-4 (2023)

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Journal of Media Economics, Volume 35, Issue 3-4 (2023)

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Research Article

Article
The show must go on(line): the impact of content and system quality on the usage of television streaming content libraries
Christian Zabel, Reinhard E. Kunz, Verena Telkmann & Daniel O’Brien
Pages: 63-86
Published online: 04 Mar 2024
AbstractforThe show must go on(line): the impact of content and system quality on the usage of television streaming content libraries | Full Text | References | PDF (1.9 MB) | EPUB
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Open Access
Article
Newly subscribed! Effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding: evidence from clickstream and subscription data
Su Jung Kim, Ho Kim, Jaewon R. Choi & Edward C. Malthouse
Pages: 87-107
Published online: 27 Mar 2024
AbstractforNewly subscribed! Effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding: evidence from clickstream and subscription data | Full Text | References | PDF (1.2 MB) | EPUB
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