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Volume 15, Issue 2

Journal of Global Fashion Marketing

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Journal of Global Fashion Marketing, Volume 15, Issue 2 (2024)

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Journal of Global Fashion Marketing, Volume 15, Issue 2 (2024)

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Volume 15, 2024 Vol 14, 2023 Vol 13, 2022 Vol 12, 2021 Vol 11, 2020 Vol 10, 2019 Vol 9, 2018 Vol 8, 2017 Vol 7, 2016 Vol 6, 2015 Vol 5, 2014 Vol 4, 2013 Vol 3, 2012 Vol 2, 2011 Vol 1, 2010

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Article

Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda

K. Vladimirova, C. E. Henninger, S. I. Alosaimi, T. Brydges, H. Choopani, M. Hanlon, S. Iran, H. McCormick & S. Zhou

Pages: 181-202

Published online: 07 Aug 2023

AbstractforExploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda | Full Text | References | PDF (516.4 KB) | EPUB

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Article

Developing a typology of sustainable apparel consumer: An application of grounded theory

Elena E. Karpova, Kelly L. Reddy-Best & Farimah Bayat

Pages: 203-220

Published online: 12 May 2023

AbstractforDeveloping a typology of sustainable apparel consumer: An application of grounded theory | Full Text | References | PDF (487.7 KB) | EPUB

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Article

Handmade virtual messages to promote foreign fashion brands in Instagram

María Dolores Macías-Mañas, Natalia Vila-López & Inés Küster-Boluda

Pages: 221-234

Published online: 15 May 2023

AbstractforHandmade virtual messages to promote foreign fashion brands in Instagram | Full Text | References | PDF (531.6 KB) | EPUB

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Article

Egoistic and altruistic claims in organic cotton apparel advertising

Tae-Im Han & Haesun Park-Poaps

Pages: 235-252

Published online: 11 Oct 2023

AbstractforEgoistic and altruistic claims in organic cotton apparel advertising | Full Text | References | PDF (449 KB) | EPUB

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Article

How do moral judgment and saving face interact with positive word–of–mouth regarding counterfeit luxury consumption?

Changju Kim, Mai Kikumori, Aekyoung Kim & Jungkeun Kim

Pages: 253-269

Published online: 09 Aug 2023

AbstractforHow do moral judgment and saving face interact with positive word–of–mouth regarding counterfeit luxury consumption? | Full Text | References | PDF (440.9 KB) | EPUB

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Article

A fashion trend forecasting course as a gateway to career discovery

Danielle Sponder Testa & Ann Marie Fiore

Pages: 270-285

Published online: 07 Aug 2023

AbstractforA fashion trend forecasting course as a gateway to career discovery | Full Text | References | PDF (515.2 KB) | EPUB

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Article

Leveraging visual cues and pricing strategies: An empirical investigation of the pre-owned luxury market

Alex Yao Yao & Ying Bao

Pages: 286-301

Published online: 27 Jul 2022

AbstractforLeveraging visual cues and pricing strategies: An empirical investigation of the pre-owned luxury market | Full Text | References | PDF (523.5 KB) | EPUB

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Correction

Page: x

Published online: 05 Sep 2023

CitationforCorrection | Full Text | PDF (183.3 KB) | EPUB

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Journal of Global Fashion Marketing (Vol.15, Iss.2, 2024)

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