Journal of Advertising, Volume 53, Issue 3 (2024)

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Journal of Advertising, Volume 53, Issue 3 (2024)

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Original Research Articles

Article
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?
Michelle R. Nelson & Kirby Cook
Pages: 307-325
Published online: 20 Jun 2023
AbstractforAccessibility and Age: Can Legibility Improve Opportunity to Process Advertising? | Full Text | References | PDF (1.8 MB) | EPUB | Supplemental
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Article
Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising
Cassandra Denise Davis, Hyewook Genevieve Jeong & Aimee Drolet
Pages: 326-341
Published online: 22 Jun 2023
AbstractforBuying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising | Full Text | References | PDF (1.3 MB) | EPUB | Supplemental
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Article
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study
Seungji Lee, Jooyoung Kim, Glenna L. Read & Sung-Phil Kim
Pages: 342-356
Published online: 20 Jul 2023
AbstractforThe Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study | Full Text | References | PDF (1.6 MB) | EPUB
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Article
Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns
Angeline Nariswari, Qimei Chen & Dana L. Alden
Pages: 357-376
Published online: 10 Aug 2023
AbstractforToward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns | Full Text | References | PDF (1.9 MB) | EPUB
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Article
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements
Sheng Bi, Andrew Perkins, Huan Chen & Benjamin Phifer
Pages: 377-396
Published online: 14 Aug 2023
AbstractforDoes Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements | Full Text | References | PDF (2.7 MB) | EPUB | Supplemental
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Article
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques
Wen Xie, Mi Hyun Lee, Ming Chen & Zhu Han
Pages: 397-415
Published online: 03 Nov 2023
AbstractforUnderstanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques | Full Text | References | PDF (2.7 MB) | EPUB
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Article
Advertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagement
Felix Septianto & Frank Mathmann
Pages: 416-433
Published online: 06 Sep 2023
AbstractforAdvertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagement | Full Text | References | PDF (1.1 MB) | EPUB | Supplemental
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Literature Review Corner

Review Article
#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research
Steffi De Jans, Liselot Hudders & Bram Constandt
Pages: 434-453
Published online: 02 Jan 2024
Abstractfor#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research | Full Text | References | PDF (1.1 MB) | EPUB | Supplemental
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Research Notes

Article
Boredom in the Creative Studio
Mario Vafeas
Pages: 454-462
Published online: 16 Feb 2023
AbstractforBoredom in the Creative Studio | Full Text | References | PDF (921.2 KB) | EPUB
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Open Access
Article
It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking
Niusha Jones & Anne Hamby
Pages: 463-472
Published online: 20 Jun 2023
AbstractforIt’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking | Full Text | References | PDF (1.2 MB) | EPUB | Supplemental
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